Article 31: Remove Product Fear!

When client/prospect budgets get tight they are less likely to try new things for fear that the product or service will not meet or exceed their expectation.  What to do, what to do, what to do? Today more than ever you must give customers a reason to check out your product.  Money is tight for many people and for those that have discretionary income they too are holding back because of what they have heard, read or seen first hand or from the media.

Fear is the biggest limiter that has held back dreams, delayed progress and kept people from succeeding.  Fear is confidence in the negative.  The best way to overcome fear is to confront it head on, take a stand and give people a reason to try your product without risk. 

No product/service just takes off without a business making a commitment to promote to their client base.  To get more you have to give more.  By being the first one to give you are setting a precedent with your future customers.  You are in effect saying that you know they work hard for their money and you want to make sure your product is right for them by offering them an incentive.

Remove fear and increase your client base by offering:

  1. Free trial offers
  2. Discounted services
  3. Reduced product cost – While Supplies Last Offer
  4. Create a loyalty program
  5. Offer free samples
  6. Provide product guarantees
  7. 4 Day Only Specials

I know what you may be thinking, “Those type of offers are going to cost me money and push me further down a hole I’m trying to dig out from.”  The fact of the matter is that there will be a cost to put into place any of those programs but if done correctly you can more than reap what you have sowed.  Where you make your offers, how to position them and when are extremely key points and require that you do a little bit of homework first.  You must seek out companies who themselves are providing some of the above offers. 

There are many companies who will provide you with free trial offers and product guarantees to help get you back in the game and answer the “Where/When/How” type questions.  If a company isn’t willing to provide you with some type of free assessment of what they can do for you then just keep looking because those type companies are not looking out for your best interest rather they are only interested in increasing their wallet - At your expense.

Take time out today to create your own fear removal plan.  Study it, develop it, do a cost/benefit analysis and then go forward and never look back – Because your new customers will be right in front of you!


Jeffrey A. Mohr – Founder
Rdestiny, LLC – Business Consultants